By fostering collaboration between the attendees, co-creation becomes the ultimate tool for real-time contributions and value.
![community co-creation workshop nyc events community co-creation workshop nyc events](https://citizenslab.eu/wp-content/uploads/2020/06/clab_metho-480x320.jpg)
In other words, the individualistic approach has shifted to collective wisdom and active co-creation. Large audiences have gained the power to decide how the event should unfold, and attendees find themselves empowered to make certain choices that will define their event experience accordingly to their needs and expectations.Įvent co-creation shapes both the present and future of the meetings industry. They don’t have to depend on event professionals when it comes to choosing the most suitable event experiences, or worry about having meaningless experiences.Īs Francis Gouillart, president of the Experience Co-creation Partnership, explains for the Harvard Business Review, "Co-creation involves giving customers the right to participate in the design of their own experience, not only by giving input about what they like and don’t like as in traditional market research but also by giving them tools that allow them to become actual designers."Īpplying this definition to the events world, we can say that co-creation is when we give our attendees the chance to design their own experience. People don’t have to rely on experts or renowned speakers anymore.
![community co-creation workshop nyc events community co-creation workshop nyc events](https://cdn-az.allevents.in/events5/banners/fd06dd44eb94fa27912332e03da19e7980b99993b70c993ceca1466815abb48b-rimg-w1080-h1080-gmir.jpg)
While co-creation isn’t exactly a new concept, it’s strengthened its image as a highly efficient engagement tool.
![community co-creation workshop nyc events community co-creation workshop nyc events](https://alp.org/files/images/image_32.jpeg)
An important trend that will mark the upcoming year is event co-creation.